The Blackbird

The Blackbird is a 5-part audio documentary created, written and produced by Josh Lindley of Bartender Atlas about local drinking cultures and modern classic cocktails, specifically, the Toronto phenomenon of The Blackbird. For this self-driven project, we received support from Mark Anthony Wine & Spirits and Campari Group Canada. Josh put his radio diploma to great use for this project.

With very few exceptions, bartenders rarely know the exact origins of the drinks they serve. Throughout 2022 and 2023 Josh collected dozens of interviews with dozens of bartenders, historians, brand reps and bar patrons to find out the history of The Blackbird. While the Blackbird explores Toronto specifically, the deeper meaning behind doing a audio documentary like this is to have the listener fully engage with what is they are drinking… even if it is just a shot at the end of meal or a long night out. We are open to hearing your ideas about audio documentary projects that your brand may be interested in pursuing.

You can listen to The Blackbird on Simplecast – or find it on Spotify and Apple Podcasts.