Published January 29th, 2022
The Campari Stir Crazy initiative launched in partnership with Campari Group Canada and Bartender Atlas, to celebrate the incredible talent of Canadian bartenders and give back to those who have been out-of-work or underemployed due to pandemic closures. The campaign goal is to highlight Canadian mixology on a national scale and provide bartenders with a platform to showcase their skills and creativity.
This year, 140+ bartenders were hired to create a unique cocktail recipe using a spirit from Campari’s diverse portfolio, including: Forty Creek, Grand Marnier, Appleton Estate, Wild Turkey, SKYY, Wray & Nephew and Campari.
Through this program Campari Group Canada has paid nearly $40,000 directly to the participating bartenders. On top of this initial investment, they have also committed to matching total proceeds made from all cocktail recipe purchases. This matched donation will be split between all participating bartenders, putting even more emphasis on building up the talented bartender community.