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The Campari Stir Crazy initiative launched in partnership with Campari Group Canada and Bartender Atlas, to celebrate the incredible talent of Canadian bartenders and give back to those who have been out-of-work or underemployed due to pandemic closures. The campaign goal is to highlight Canadian mixology on a national scale and provide bartenders with a platform to showcase their skills and creativity.
This year, 140+ bartenders were hired to create a unique cocktail recipe using a spirit from Campari’s diverse portfolio, including: Forty Creek, Grand Marnier, Appleton Estate, Wild Turkey, SKYY, Wray & Nephew and Campari.
Through this program Campari Group Canada has paid nearly $40,000 directly to the participating bartenders. On top of this initial investment, they have also committed to matching total proceeds made from all cocktail recipe purchases. This matched donation will be split between all participating bartenders, putting even more emphasis on building up the talented bartender community.
The sale of the cocktail recipes ended on March 1st, 2022. Thank you to everyone who supported the bartenders!
You now have the opportunity to purchase a single cocktail recipe or the entire catalog of Campari Stir Crazy 2022 cocktails. Below you can see details about all of these recipes.
When sharing your cocktails on social please be sure to tag the bartender, @CampariGroupCA & @BartenderAtlas along with #CampariStirCrazy. We cannot wait to see what you get up to!
The sale of the cocktail recipes ended on March 1st, 2022. Thank you to everyone who supported the bartenders!
