Takes Two to Altos was a team cocktail competition that took place in Montréal, Toronto, Calgary and Vancouver over the course of 3 months in 2024. Corby Wine & Spirits hired Bartender Atlas to help with the organisation and promotion of this competition that included 7 different competition dates and working with 64 bartenders from across Canada.
Each participating city played host to a Regional competition that had 8 teams of two bartenders compete by creating their variation on an Altos Margarita with a sensory deprivation component. Each of the Regionals had one winner that then moved onto the Semi-Finals competitions taking place in Calgary (Vancouver team vs Calgary team) and Montréal (Toronto team vs Montréal team). One winner from each of the Semi-Finals then moved onto the Finals that took place on May 9th in Toronto. One winning team then received an Altos Experience trip to Mexico.
Bartender Atlas tasks for Takes Two to Altos includes:
- Creating an application form for bartenders interested in competing
- Organising applications and making recommendations to the Corby team
- Promotion of the event to get interested bartenders to apply to compete via social media posts and a newsletter sent out to all Bartender Atlas bartenders located in the participating provinces.
- Working with the competing bartenders so they have all of the information for the competitions including assets to share on social media to promote their participation.
- Promotion of the events to get the community interested in coming out to cheer on the competing teams
- Professional photography by our Jess of all the events
- Judging by our Josh for each of the legs of the competition
- Follow up posts on our social feeds after each event takes place