Josh first met Charlotte Voisey back in 2015 when he was the Canadian Brand Ambassador for Hendrick’s Gin and it is always such a pleasure to run into her whenever we find ourselves in the same city. Charlotte Voisey is the Executive Director of the Tales of the Cocktail Foundation and a cocktail bar consultant. Charlotte has traveled the world with spells living in Barcelona and Buenos Aires, but made her name at home in London. In 2002, with the Gorgeous Group, Charlotte opened classic cocktail bar Apartment 195 and was soon named UK Bartender of the Year. In 2005 Charlotte was invited to guest bartend at the Aspen Food & Wine Classic and consequently fell in love with the US cocktail community, one year later Charlotte officially made the move stateside to represent her favorite spirit, Hendrick’s Gin. From 2006 to 2024 Charlotte ran the coveted Brand Ambassador program for William Grant & Sons, ultimately leading 100 charismatic professionals across 40 countries. Charlotte remains a spirits educator at heart, is an Associate Partner of the B.A.R. 5 Day Program and currently consults on bar programs and cocktail menus globally. Her cocktail tutorial series ‘The Proper Pour with Charlotte Voisey’ was a formative resource for the industry in the 2010s and Charlotte has had cocktail recipes published and placed on menus across the world including New York’s famed PDT, the iconic Dorchester Hotel in London and Whitechapel in San Francisco. In addition Charlotte seeded the cocktail programs at the Gramercy Park Hotel in Manhattan, Mandarin Oriental, Las Vegas, FIG at the Fairmont Santa Monica and Two Fifteen at Public Hotel in NYC. Charlotte’s passion for all things spirits and cocktails keeps her in an active speaking role at all major industry events including BCB Berlin, Aspen Food & Wine, Barra Mexico and Charleston Wine & Food and Charlotte has been a regular on US television, notably on the Food Network and on The TODAY Show.
Bartender Atlas: Where were you born?
Charlotte Voisey: I was born in the South of England, close to London
BA: What city do you work in?
CV: I am based in New York and lucky enough to travel often for work
BA: Where do you go out to eat and drink on your days off?
CV: Coffee shops, acai bowl joints, cocktail bars and Italian restaurants!
BA: What do you do outside of work on your days off?
CV: I love to play tennis, run, and take hot yoga classes.
BA: What’s the best advice you’ve ever received?
CV: Regarding teaching and mentoring Steve Olson taught me early on that it is not what you say that matters, it is what others hear. It is a reminder to always check in and ensure my communication is clear and helpful. It is not enough just to send the email or give a direction, people learn and interpret things in individual ways. This is something I have woven into my leadership style.
BA: What’s something you’re excited about?
CV: I’m excited about my first Tales as Executive Director this year! Excited to have a wider perspective on the industry and greater understand how we can work together better things for everyone.
RETURN TO ALL HOSPITALITY GEMS
This interview has been edited for length and clarity.
Posted June 9th, 2025
